Privacy Policy

‌Effective Date: May 11, 2026‌

‌1. Introduction‌
Welcome to The Cup of Sun, operated by CUP OF SUN LIMITED (“we,” “us,” “our”). We are committed to protecting your privacy and personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website www.thecupofsun.com (the “Site”) and make purchases from our online store. By accessing or using our Site, you agree to the terms outlined in this Privacy Policy. If you do not agree, please do not use our Site.

‌2. Information We Collect‌
We collect various types of information to provide and improve our services:

‌A. Personal Information:‌

• ‌Contact Details:‌ Name, email address, phone number, shipping/billing address.
• ‌Account Information:‌ Username, password (encrypted), profile preferences.
• ‌Payment Information:‌ Credit/debit card details (processed securely via third-party payment gateways; we do not store full card numbers), billing history.
• ‌Communications:‌ Records of correspondence via email (azurebreeze@thecupofsun.com), contact forms, or phone.

‌B. Non-Personal Information (Automatically Collected):‌

• ‌Device & Usage Data:‌ IP address, browser type and version, operating system, device identifiers, pages visited, time and date of visits, time spent on pages, navigation paths, and other diagnostic data.
• ‌Cookies & Tracking Technologies:‌ We use cookies, web beacons, and similar technologies to enhance user experience, analyze site traffic, and personalize content. You can control cookie settings through your browser.

‌C. Information from Third Parties:‌
We may receive information about you from partners (e.g., payment processors, analytics providers, social media platforms) to supplement our records.

‌3. How We Use Your Information‌
We use the collected information for legitimate business purposes, including:

• ‌Order Processing & Fulfillment:‌ To process transactions, ship products (to addresses like 150 Makara Road, Wellington, 6972), send order confirmations/tracking, and manage returns.
• ‌Customer Support:‌ To respond to inquiries, provide assistance via phone (+64 (4) 476 3036) or email, and resolve issues.
• ‌Website Improvement:‌ To analyze Site performance, optimize content (e.g., for products like leak-proof foldable cups and mini multi-tools), and enhance functionality.
• ‌Marketing & Communications:‌ With your consent, to send promotional emails about new products, offers, and updates related to our outdoor gear. You can opt-out anytime.
• ‌Security & Fraud Prevention:‌ To monitor for suspicious activities, protect against unauthorized access, and ensure transaction security.
• ‌Legal Compliance:‌ To comply with applicable laws, regulations, and legal requests.

‌4. Legal Basis for Processing (GDPR/International Considerations)‌
For users in regions with data protection laws (e.g., EU, UK), we process your information based on:

• ‌Contractual Necessity:‌ To fulfill orders and provide requested services.
• ‌Legitimate Interests:‌ For site analytics, marketing (where balanced with your rights), and improving our products.
• ‌Consent:‌ For sending marketing communications or using certain cookies.
• ‌Legal Obligation:‌ To comply with tax, consumer, or regulatory requirements.

‌5. Information Sharing & Disclosure‌
We do not sell, rent, or trade your personal information. We may share it only in the following circumstances:

• ‌Service Providers:‌ With trusted third parties who assist in operations (payment processing, shipping, IT support, marketing), under strict confidentiality agreements.
• ‌Legal Requirements:‌ If required by law, court order, or government authority.
• ‌Business Transfers:‌ In connection with a merger, acquisition, or sale of assets, where your information may be transferred as a business asset.
• ‌With Your Consent:‌ For any other purpose disclosed at the time of collection.

‌6. Data Retention‌
We retain personal information only as long as necessary for the purposes outlined, unless a longer retention period is required by law (e.g., for tax records). Order information is typically kept for 7 years. Inactive account data may be deleted after 3 years.

‌7. Data Security‌
We implement industry-standard security measures—including encryption (SSL), secure servers, and access controls—to protect your data. However, no method of online transmission or storage is 100% secure; we cannot guarantee absolute security.

‌8. Your Rights & Choices‌
Depending on your location, you may have rights under data protection laws (e.g., GDPR, CCPA):

• ‌Access & Portability:‌ Request a copy of your personal data.
• ‌Correction:‌ Update or correct inaccurate information.
• ‌Deletion:‌ Request erasure of your data under certain conditions.
• ‌Restriction & Objection:‌ Object to processing or request limitations.
• ‌Opt-Out of Marketing:‌ Unsubscribe via links in emails or by contacting us.
• ‌Cookie Controls:‌ Adjust browser settings to manage cookies.
  To exercise these rights, contact us at azurebreeze@thecupofsun.com. We will respond within 30 days and may verify your identity before proceeding.

‌9. International Data Transfers‌
As an international business based in New Zealand, data may be transferred to and processed in countries with different data protection laws. We ensure appropriate safeguards (e.g., standard contractual clauses) are in place for such transfers.

‌10. Third-Party Links‌
Our Site may contain links to third-party websites (e.g., social media, payment gateways). We are not responsible for their privacy practices; please review their policies separately.

‌11. Children’s Privacy‌
Our Site is not intended for children under 16. We do not knowingly collect their information. If you believe we have, contact us for deletion.

‌12. Cookies & Tracking Technologies‌
We use the following types of cookies:

• ‌Essential:‌ Necessary for Site functionality (e.g., shopping cart).
• ‌Analytics:‌ Help understand user behavior (e.g., Google Analytics).
• ‌Marketing:‌ Used for targeted advertising and retargeting.
  You can manage preferences via our cookie banner or browser settings. Disabling cookies may limit Site functionality.

‌13. Changes to This Privacy Policy‌
We may update this Privacy Policy periodically. The “Effective Date” at the top will indicate revisions. Material changes will be notified via email or Site notice. Continued use after updates constitutes acceptance.

‌14. Contact Us‌
For privacy-related questions, requests, or complaints, contact:
‌CUP OF SUN LIMITED‌
Email: azurebreeze@thecupofsun.com
Phone: +64 (4) 476 3036
Address: 150 Makara Road, Wellington, 6972, New Zealand
We aim to resolve all concerns promptly.